Web Design, Illustration
American Balloon Company is a balloon decorating company based in Glen Ellyn, providing custom balloon pieces and décor for parties, meetings, and sporting events.
While working with American Balloon Company, I was tasked to redesign their website and identity with a fun and modern look. I also designed the balloonize prototype as a value proposition to help differentiate their business from other competitors.
Doing some market research, I uncovered that balloon decorating is a skill not many people users know about by browsing through forums. Through user reviews, I learned most new users choose the store based on the event photos posted on their website and through social media.
Beyond this, I learned balloon artists can build almost anything from balloons such as a house to a dress. There is even a balloon conference dedicated to balloon decorating.
Click arrows to view Moodboard and Sitemap.
To coincide with the website redesign, I designed a playful identity that was targeted a younger audience. I also wanted to keep the original color scheme to coincide with the company’s name.
I created illustrations to provide the website with a more a fun atmosphere. Flying penguins, a baby, and cow are some of the custom illustrations I designed to excite users about balloon decorating when browsing the website.
Along with the website redesign I designed a Balloonize prototype to let users customize their own balloon sculptures, arches or columns. For the balloon sculptures, I designed a balloonizing process where users can upload or select their own character and event photo. When selecting the arch/columns option, users can select the pen tool to draw an arch/columns on their photo. Once finalized, users can submit their proposal to get an estimate price for their idea.
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