Deep Discount

Digital Advertising

Overview

With over 975,000 Items available, Deep Discount Is a clearly one of the top ecommerce sites when it comes to selling packaged entertainment media.

The Approach

My team’s goal was to keep Deep Discount’s brand fresh through common design layout. To accomplish this, campaigns were throughly researched, based on the creative brief to determine what elements fits best within each layout.

Designing the Campaign

Fun and dynamic advertisements were created using stills from our movie and stock photography databases. Designs were thought out strategically to fit up to 12 different layouts, including digital advertising, affiliate ads, and social media.

I also designed each button on the book category page to fit the genre’s description.

Click arrows to see Banner Examples.

Iconography

A growing list of new studios and vendors campaigns needed custom icons to be created so products could be tagged to a campaign.

Swimming in Savings

To complement Deep Discount’s digital advertising, promotional emails were created to increase customer engagement. Emails were sent to targeted audiences based on interest and shopping history.

Meet Sharkie

Every month, Sharkie (Deep Discount’s mascot) is outfitted to reflect the depth of savings seen in monthly coupon and quarterly campaigns. Coupon designs were based upon the month’s promo code, making every coupon unique.

The Community

Deep Discount also is heavily involved in the Facebook community, showcasing upcoming product launches, new discounts, and teasing giveaways for new and loyal customers. Every month, I would design a new profile and cover image to reflect a seasonal theme or promotion.

Branding the experience

Deep Discount’s style guide was also updated to match the new site’s visual language, tone & voice. New banner dimensions and stylized Sharkies were some of the new elements that have been added.