Digital Advertising
WBEZ is non-profit public radio station, financed primarily by listeners contributions. The station is affiliated with National Public Radio and Public Radio International.
Each quarter WBEZ holds a pledge drive, with the purpose of attracting new members and donations to support its mission. The nine-day Spring New Member Drive has goals of signing up 6,000 listners into new members, while raising $812,000. To do this, we needed to design new fundraising ads for web and social media to encourage listeners to sign-up or donate to keep the conversations going.
To start the design process I researched photo and stock imagery to create a moodboard that represented Chicago, radio listeners, and the spring time theme.
I took the chosen design concept and developed several different web and social media layouts. I also design several different incentives ads to help increase new memberships. To get our voice heard, these banners were featured all over WBEZ’s website, Facebook, Twitter, and third-party outlets.
Email banners were also designed to spread the word about Spring Fundraising Drive and possible giveaways or incentives they could recieve if they join as a new member.
Click arrows to email designs.
Copyright 2018 © Roland So. All Rights Reserved.